Excellent article Gerry, and the points can be applied to so many other areas of work. You could have written the article yourself as it bears our what you said in a previous post about about pricing a job that it is better to price high than low.
Very good article. I think this applies to pretty much any creative work, although how far can you take this with Irish Business. From my experience (graphic designer and photographer) I have found they rarely appreciate the effort that goes into my work and the time I have spent on my education to achieve the results I deliver to them. I can’t tell you how many time I’ve been told “sher, my daughter could do that” or “I can get that done in India for $100”.