- This topic is empty.
Business Card For Critique
-
Hi folks. I know this has probably been asked before, but here are a few rough drafts of my business card for critique. I want to keep it as simple as possible – and I really do like the minimalistic look to the white, grey & black combinations. Do it need more colour? I had thought hard about using some images, but reading different posts on several different websites, a lot of people seem to say that less is more?? Would that be correct? Would putting some very small images on the card really do them justice? Would it make it too cluttered?
Also, the “Steven Hanna” part of the logo I wanted to be quite modern and very like a signature. Do you think these fonts work or is there anything else anyone could recommend I try?
Thanks :D
Steven
Sorry – juest realised that the backgrounds on here are white which means you can’t see the outline of the card – but hopefully you will get the drift?! lol
Steven
Hi Steven
I think the first one but remove the bold t m e w from the contact info, Your name on top is the first thing to register as to have to turn side on to read.Did you design these yourself?
Overall they look good, but I’m not without reservations-Feel free to disregard these impressions as personal opinions-
The script typeface in the first two don’t work for me,
but could appeal to the decision makers in the weddings market-The third one is best for me,
but I’d prefer to see the vertical type justified to the right-
although the use of vertical type in itself is arguably not exactly ‘minimal’The word ‘Lifestyle’ is probably redundant-
The address should include the country,
and I’d consider putting it under the other contact information-the ‘tmew’ has far too much weight,
and I’d have a look at swapping the colours between your name and ‘photography’-Again, all only opinions, as you know-
Difficult things, business cards, if you’re to be concerned about them at all-Like that scene in ‘American Psycho’
care should be given to the choice and colour of the paper stock-http://www.youtube.com/watch?v=qoIvd3zzu4Y
j
Thanks folks.
JB7 – yeah, did these in Photoshop. Just mulling over some ideas at this stage.
I think I do prefer the typeface in the last one, but agree that the script in the 1st is more “wedding” orientated, which was why I chose it.Anymore takers?
Steven
I think it’s a wise move not to have any images on your card. That way it won’t date and it will appeal to a much wider audience. I’m in the process of designing a card myself and finding it a challenging task to say the least.
IMHO, I think it’s best to not to mix serif and sans-serif typefaces – but hey, what do I know about design!
Thanks Ross & Thorsten.
Yeah – I almost wish I hadn’t started trying to design one as it’s doing my head in. Too many options and alternatives….. lol
Steven
The first one…but use your logo from the third one…keep it the same as your website. Very important to keep everything the same when branding. Keep it simple, works best. I just use for telephone etc: Tel: Email: Web: – amazing how many people will try and go to markmarkcapilitan.com for a website…keep it simple for them so they can’t go wrong!
steven
i have to agree with mark
one other point though, the three lines of text on the left, i would try and line them up with lines of text on the right hand side, they just dont quite sit right when there are now on the same line
I liked the first one steven,until mark pointed out the first with the third logo,which,now the more i look at it.that’s the one that would stand out the most.
What ever one you go for,i know it’ll be nice.
Sean.
Hi Steven,
Another view here:
If you opt for a ‘minimalist’ style of presentation, then you need to have a clear minimalist amount of information on the card.
For example, the message might be: “I’m Steven Hanna. I’m a photographer. Here are my contact details”
And here’s my take on a layout:-
First issue: the style of the name. Is the card for “Steven Hanna Photography” or is it for “Steven Hanna, photographer”?
If the first, then I suggest you keep the same typography for all three words. If it’s the second, then it may make sense to vary the typography by using contrast.
Second issue: Business cards are read in a few seconds. Avoid typefaces which slow down the reader (including scripts) and avoid forcing the reader to rotate the card.
Third opinion: On such a small surface and with a functional and minimalist purpose in mind, I’d go with just one typeface which is carefully chosen to communicate the emphasis you want ( e.g. elegance, balance, clarity, professionalism, uniqueness). If your budget allows, go beyond the set which comes with almost every PC and consider purchasing a typeface which you can use across all your designed materials, including letterheads and website.
Colour: Grey against white will only work in situations where there is good light. Make it legible first; attractive second ;-)Hoping these views may help.
Regards.
Tom.Is the address a bit too minimalist? Might you consider adding another line [or two] to the address, perhaps Ballymena or Co. Antrim.
I have to admit that I had to Google Cullybackey to find out where it is. :oops:
Steven,
I like the first with the script of the third. The best advice I can give is not to make it hard to read. It just may be my eyes getting old but I recently got a business card from a new company rep who called in here and it was white with silver writing which did not do much for me as I had to stare at it to read it. I always think that a good logo is a help as it creates a “shape” that can be seen at a distance and can be remembered easily each time this “shape” appears. The T M E W grabs my attention a bit too much and I just have to go to them first !Without getting long winded – make it easy to read and easy to “suck that shape” into the brain
You must be logged in to reply to this topic.
