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Re-Designed Business Card For Your Feedback
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Firstly, thanks to everyone who took the time to critique my earlier versions of business cards on the previous thread. Hopefully I’ve put some of the comments to good use, and have come up with the design below. I’m now swaying towards a double sided card, and keeping it as simple as possible. I’ve reduced the number of fonts used, and have faded the “logo” onto the top of 1 of the back of the card – although not sure whether it works or not.
Please excuse the blank space all around the edges, as these include the trim margins etc.
I look forward to your feedback :D
Steven
FRONT
BACK
Very nice mate, definitely a design worth copying for my own cards :lol:
Nah only kidding, I wouldn’t do that.
Where do you buy your fonts?
Cheers Steve.
The font I have used is Tahoma. It was either already on the system or I downloaded ot for free. Can’t remember.
Do you think there is too little info on the card?Steven
No, I think it is fine as it is. Most of the people who end up with a card will get it directly from you, and you will probably have discussed your services in a bit more detail at that time. The card does exactly what it needs to – allows them to contact you if they want to follow up.
Might be worth creating a page on the website called ‘Services’ (or something similar).
You can then create the URL http://www.stevenhanna.co.uk/services , http://www.stevenhanna.co.uk/packages etc etc and add that to the card instead.
They’re a big improvement over the first set,
but they’re so completely different-If this is evolutionary, then there are a lot of missing links-
Double sided is good-
but you seem to be replicating a lot of the information front and back-The front could be a lot simpler-
just your name, and photography-The reverse is more problematic-
and mostly concerning the justification of the text-
either the headline is extended, to line up with the contact details,
or the contact details are tabbed under the S in Stephen,
or the contact details are centered-But as it is its maybe a little bit unbalanced- to me, anyway-
The black text is a lot weightier than everything else, again,
perhaps it could be a lighter font, or a darker grey-
though it could also help if your name was in the same colour-All very good though,
and if you weren’t so critical, I’m sure they would be printed by now,
and anyone would be happy with them-j
Thanks JB for the critique.
Yes, I am very critical of all my work, including my photographs, and so I want to get this right from the very start as I don’t want to have 500 business cards arrive and then wish I had done this or done that differently. Perhaps on the other hand I should just go and order them. lolInteresting points about the justification of the text, which I will look at.
Thanks.
Steven
Like it
just details but…
On the Steven Hanna the letter spacing vs word spacing could perhaps do with a little tweeking. Reduce the letter spacing and increase the word spacing a little. With the text underneath it’s the other way round. The letter spacing looks a little cramped and the word spacing a little wide. Perhaps this is the font you’ve gone for as much as anything. It’s designed for packing words into small spaces.
Would the hyphen be better off as a full em?
When choosing just how light to go with the gray on the back remember that people organising a wedding and anyone keeping your card for professional reasons may well keep the card in an organiser where the front won’t be visable.
Not masivly keen on the photography being in a smaller font. Makes the horizontals look a bit imballanced? I’d recon a single rectangle sitting in the middle of the card rather than a big one on the left and a smaller on on the right, if you get me, would look better. I suposse the text underneath balance it out, in which case the x height of ‘photography’ is too high.
Tahoma is a font commisioned and supplied by Mircosoft. It’s designed to make easily readable text when displayed in a browser at 75ppi. It’s the slightly more condenced and vertical sister of Verdana. Used here it give a bit of a classic type writerish feel to me but it’s a bit lacking character when used as a heading font for my money. Lucida Sans, also a ‘screen’ font, is a very similar font but the t in it has a smaller riser so might work better with the rest of the name, which is prety square and monospace. If you’re looking for that cold and clinical style then it might be worth searching out a font called Univers. It has an almost steely quality to it. The slightly boxier look of eurostyle might be worth checking out too. Or for a bit more warmth try Franklin Gothic.
Some hyphens in the phone numbers would help muppets like me who can’t remember a full number all in one go.
I like the unfussy simplicity of them, Steven.
I’d agree wih RM about the font, Franklin Gothic would be my choice but Univers is on the money too…Helvetica gets a bad rap, but it’s a very good font as well.
I’d rather see different weights (heavy, bold, normal, light, etc) of fonts used than different spacings between the letters, and if I were to use spaces between letters I’d only doing it with upper case letters.Rather than just duplicate the same message from the front to the back – and I do find the front unbalanced too – how about just having ‘Steven Hanna’ with ‘Photographer’ on the front, centred under you name. On the back, the word ‘photographer’ would be replaced by ‘lifestyle portraits | weddings | Fine art landscapes’.
My 2c inanyways.
Messing about…
Here we go with Tahoma
The text underneith looks a bit blocky to me. Tahoma looks like Arial to me, which is Grotesque made to look like Helvetica. So lets take a look in Helvetica it’s self.
Note the difference in the e and a. Still looks a little heavy so lets go to Neu Helvetica, which I have in a light version.
Not only is it a bit lighter it’s a bit more stylish and geometric. The round charaters are more circular. Franklin Gothic is a step further in this dirrection. Here’s another font that goes further in that dirrection. News Gothic.
Had to get rid of the bold as it made things imballanced. Bit Art Decco? OK lets go further. Less geometry but some vertical stress with Optima (which in some ways is half way between a serif and a sans-serif font).
OK lets stick some serifs in for a more femanin (weddings/life style portrait) and slightly softer and traditional (fine art landscape) look. Baskerville.
And here’s what you get for 30 Euro if you buy a profesional OpenType font and turn on ligatures and alternative chars for the top line. Similar to Baskerville, this ones Warnock Pro.
flip it over
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