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Another price hike
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I see Nikon have put there prices up again from 1st march getting a bit crazy IMO
Somebody should explain to them that there is a recession on. Economics 101 (the laws of supply and demand) tells me that they will be forced to lower their prices again as nobody will be buying.
Yes seen that too, a boycott is needed.
Thinking of buying a new body but this is putting me off.Dee
Trouble is they will put up the prices, no one will buy, they will have a
big publicity campaign and reduce prices to what they are now, no one
wins :(I recently bought a lens in Birmingham “Focus on Imaging” (incidently no
evidence of credit crunch there) paid £599 which was a show price but
it is going up to £899 soon. Something else I noticed there also was the
massive Sigma 200-500 2.8 lens was £26,000 this year and I am positive
that the same lens was £16,999 last year……….so I didnt buy it :)shutterbug wrote:
Trouble is they will put up the prices, no one will buy, they will have a
big publicity campaign and reduce prices to what they are now, no one
wins :(I recently bought a lens in Birmingham “Focus on Imaging” (incidently no
evidence of credit crunch there) paid £599 which was a show price but
it is going up to £899 soon. Something else I noticed there also was the
massive Sigma 200-500 2.8 lens was £26,000 this year and I am positive
that the same lens was £16,999 last year……….so I didnt buy it :)Dang I was just close to scraping the €16,000 :lol:
Yea you would think in time like these prices would come down as companies
struggle to sell their produce.People have less money to spend = make it more affordable for them to
purchase your stock.I believe it’s a question of Sterling’s weakness and a rising Yen rather than Nikon profiteering, raising prices in the middle of the present world recession wouldn’t be very clever marketing.
Thats sounds about right Seany…..the Euro bought 170 Yen 8 months ago, today it only buys 125Y. In others words, they need to increase prices by 25% in Euro terms to make the same in Yen. If they sell at 10% higher prices, then they are already taking a big hit in Yen terms. If they don’t increase prices then they are selling at a loss. I wouldn’t see it as a cunning ploy, rather Nikon trying to stay alive.
(I presume they manufacture in Japan? If they manufacture in the US or Europe then they shouldn’t have this problem).
The sterling weakness was why I thought it was only the UK which were having the price rises.
Sigma are also reported to be increasing prices for the same reason.
Liam2673 wrote:
(I presume they manufacture in Japan? If they manufacture in the US or Europe then they shouldn’t have this problem).
I know they make D300’s and some lenses Thailand, but being a Japanese company even that plant may be run in Yen.
Aedan
“The sterling weakness was why I thought it was only the UK which were having the price rises. “
Since June, versus Yen, Sterling is down 36% and Euro is down 25% .
In simple terms, if they were making a camera for Y100 last year, and selling it for Y120 in the equivalent Euro and Sterling rates locally (a profit of Y20 in either country), then presently, the same Euro and Sterling prices are yielding Y95 and Y85 respectively, a loss of Y5 in ireland and Y15 in the UK. Hence they need to increase prices in Euro and Sterling terms.
Focus is also on the Sterling because of the amount of Euro based consumers purchasing online from the UK
which obviously increases the sterling issue.Daky wrote:
Somebody should explain to them that there is a recession on..
Ooops wrong word
Liam2673 wrote:
“The sterling weakness was why I thought it was only the UK which were having the price rises. “
Since June, versus Yen, Sterling is down 36% and Euro is down 25% .
In simple terms, if they were making a camera for Y100 last year, and selling it for Y120 in the equivalent Euro and Sterling rates locally (a profit of Y20 in either country), then presently, the same Euro and Sterling prices are yielding Y95 and Y85 respectively, a loss of Y5 in ireland and Y15 in the UK. Hence they need to increase prices in Euro and Sterling terms.
Someone’s just scrambled my brain! I waz alrite ds mrng wen I left d hse….
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