- This topic is empty.
A question of rates?
-
So over the years, Iv sold the odd print or four and a few bits to newspapers/mags but its always been one offs or a selection of prints for people so theres never been anything substantial.
The other week, a lad I know for a few years contacted me about three shots that he wants to use on his website and possibly on some promotional flyers/brochures, details are still being hammered out and he also wants a evening shoot for him and his staff, some posed/staged shots and some water photography off the cuff stuff. Now, this is where my issues start, Im at an absolute loss at what to charge.
Iv been googling rates, but most of the stuff Im finding is for the states/oz so I was hoping to get an Irish perspective on things. This is one rates sheet Iv found, how realistic are these? (I know its way too much for what Im going doing but its good to have a base to start with) I dont want to undercut nor over value my own skills/time
Thanks for any help.
(All rates in US Dollars)
A. Fees are for specific one‐time use and separation of photograph for print ad use in magazine with circulation of more than 75,000. Second use in the same format will be 70% of the rate listed below.
B. For all surf publication (US or foreign) with circulation under 75,000 the rate will be 70% of the rate listed; circulation under 50,000 the rate will be 50% of the rate listed.
C. Change of lay out or format or market/country will result in first‐time usage rate to be applied.
D. Add 30% for Water Shot.
E. Add 50% for sequences.1.Print Advertising
Land Shot
Two Page Format $ 1,725.00
2/3 Double Page $ 1,495.00
Full Page $ 1265.00
3/4 Page $ 943.00
2/3 Page $ 897.00
1/2 Page $ 805.00
1/3 Page $ 575.00
1/4 Page $ 437.00
1/8 Page $ 368.00
Inset $ 287.502. Internet
Land Shot
Two Page Format $ 1,725.00
2/3 Double Page $ 1,495.00
Full Page $ 1265.00
3/4 Page $ 943.00
2/3 Page $ 897.00
1/2 Page $ 805.00
1/3 Page $ 575.00
1/4 Page $ 437.00
1/8 Page $ 368.00
Inset $ 287.50
Home Page $ 448.50
Full Content Page $ 333.50
1/2 Content Page $ 241.50
Spot Photo $ 184.00
Downloads $ 2070.00 (constitute Worldwide usage)3. Brochures
Cover $ 874.00
Double Page Spread $ 575.00
Full Page Spread $ 437.00
Half Page $ 322.00
Smaller $ 230.00right so you are a photographer and this guy is in business and wants to use your images on his site?
okay I have got my head around that bit, so you think he should pay you? but he is giving you exposure and promoting you at the same time as giving you the chance to take more pictures and increase your experience………
Sorry just taking the mick, right so on a more serious note there are 3 basic answers
1. it is all about the usage and the value to the business, so the more they use the image the more they pay, so for example rather than giving a license into perpetuity you charge them a set amount per media type per year for usage of each image. Ashley Morrison has some great posts about this.
2. KISS, keep it simple stupid, give them a single non transferable license to use the images across all media into perpetuity for the purpose of marketing them selves. many really good photographers use this method and charge in the region of €150-250 per image depending on the size of the company looking to use the image and obviously the quality of the image
3. whatever you can get away with/ whatever they will pay as some of the work is already done….. yeah not a fan of this oneAs he is asking for different things here, then you need to send him a few different quotes, based on this information.
For example, using the AOP’s guidelines, which can be found in their book, Beyond the Lens:-
To provide 3 images of whatever the subject is.
For exclusive use, for his name or his company’s name to use these images for:-Media use: Worldwide web & promotional emails only.
Period of use: 2 years (ends 30th April, 2014).
Territory of use: Internet only.
Licence fee based on the above: your BUR figure.
–
Media use: Worldwide web & promotional emails only.
Period of use: 4 years (ends 30th April, 2016).
Territory of use: Internet only.
Licence fee based on the above: your BUR + 100%.
–
Media use: Brochures, Direct mail, Worldwide web & promotional emails only.
Period of use: 1 year (ends 30th April, 2013).
Territory of use: Ireland & Internet only.
Licence fee based on the above: your BUR + 50%
–
Media use: Brochures, Direct mail, Worldwide web & promotional emails only.
Period of use: 2 years (ends 30th April, 2014).
Territory of use: Ireland & Internet only.
Licence fee based on the above: your BUR + 150%So in other words: the more they want or say they need to use your images – over and above ‘standard use’ – then the more you charge i.e. +% for the additional use of your images.
Thanks for the response Brianmaci/Ashley.
A deal was struck on the three photos this morning and looking at the advice here, Im happy with how that went (there was a little talk of exposure/barter alright Brian, but things like that aint gonna pay off my loans….)
Im meeting him Wednesday to discuss the session with him and his staff and conditions permitting may even make a start on it. Still have to hammer out the details on that session, re being paid for the photos or the entire session. He’s going to email me a list of the shots he’s looking for and we’re going to take it from there.Normally if your paid for the session, do you factor in the cost of future license fees as part of the cost or do people treat it as a separate factor?
And Ashley, thank you, that book looks exactly what im looking for, on the shopping list now.
Thanks again for the advice, cant get a little hard to see the wood from the trees with some of the shite that comes up on line.
beasley wrote:
Normally if your paid for the session, do you factor in the cost of future license fees as part of the cost or do people treat it as a separate factor?
What is a ‘session’ ?
He is simply asking you to produce some images here – which you will need to create & finance up-front – using your equipment, time & experience, etc. (Which means you will own those images at the end of the shoot – and the copyright law is in place to protect your Rights to those images.)
So in other words: you are just agreeing here, to produce some images – and then provide him with your images for him to use… afterwards.
The fee (Licence fee) is therefore simply for the use of your images… afterwards.Which means you should clear state what the use is, that you are agreeing to or referring to here, whenever you quote a fee… beforehand.
That way there should be no misunderstandings down the road afterwards, as to what they have actually paid you for.
On a slight side note, Sometimes you have to talk a client around, it is not always best to give them exactly what they look for…… often when clients give you a list of shots they want that list can be bloody long, they think that if they get you to do loads of shots it will work out better value, however in my case I can take 10 good shots in a “session” or 3 exceptional images in the same time frame. The 3 exceptional images will be better for his marketing.
brianmacl wrote:
On a slight side note, Sometimes you have to talk a client around, it is not always best to give them exactly what they look for…… often when clients give you a list of shots they want that list can be bloody long, they think that if they get you to do loads of shots it will work out better value, however in my case I can take 10 good shots in a “session” or 3 exceptional images in the same time frame. The 3 exceptional images will be better for his marketing.
Which is why you need to talk to them about their usage requires i.e. what all do they actually need to use the images for.
Rather than talking to them about you or how long it will take you are what it will cost or anything to do with you (me, my, myself or I).
Because it’s not about you.It’s all about them and what all they need to use the images for.
1. Number of images they need to use.
2. Media use.
3. Period of use.
4. Territory of use.Those are the 4 Keys things that will not only help you to determine the value to them (their budget) – but will also help you determine what level you need to achieve, to meet their needs.
So in other words, are they just wanting you to take a load of quick snaps here, which will do them for now on their website OR do they need you to produce & provide them with just a few images here, because they need to use those pictures in a number of different media (Brochures, Magazine ads, Billboards, Posters, Point of sale, etc) for the next 3 years, throughout Europe ??
Because the difference could be huge…
.. so you need to know which it is – otherwise you could be either over estimating the value to them or under estimating estimating the value to them, if you fail to take this information into account when you are quoting a fee.
Which is why I asked: What is a ‘session’ ? – because it’s actually totally meaningless… if you stop and think about.
You must be logged in to reply to this topic.
