Press & Event

• phillip

  Member

  May 2, 2013 at 4:11 pm

  Hi Guys & Girls, quick question, I have been asked to cover some press & events in around my home town, 1. Do i charge them by giving a quote for coverage or 2. cover the event and charge the magazines and papers they what them to be seen in. This is new to me as i cover portraits and weddings and any helpful information regarding charging, rates would be of great help

  Thanks
  Phillip
  damiend

  Participant

  May 3, 2013 at 8:04 am

  Sounds like you are doing some PR work for somebody, which means you charge the people who asked you to cover the events. These images are usually given to the papers for free. If they ask you to charge the paper what they mean is they want you to work for free

  It usually costs the PR company more money than getting the newspaper photographer to shoot it for them. A couple of reasons they do this.

  1. the local newspaper photographer is rubbish as he or she is a retired person shooting for hardly any money or someone whos shooting for free hoping that one day they will get a job with the paper.
  2 They want the use of the images for press releases on a wider base than one paper, maybe their own site etc etc and only want to have the one cost…

  The fee is between you and them depending on time and how many shots they want and need and what they are going to do with them. Some pr photographers charge an hourly rate on a down grading scale example first hour € 90 ( some charge more , some charge less ) each hr therafter €65 of half day rates . some charge a set fee ..which I woulnt do as you just never now what will happen at these things something that should take 45 minutes might end up being 3 hours becasue JOE BLOGGS who needs to be in the photo is late…

  The paper will want : The who, the why and where it took place in the files, or they simply won’t print the images.

  Of course if this info is no use to you at all.. If just wasted 5 minutes of my life :D