Worth a read if you are selling images. There is a lot of food for thought in this particularly if you are in photography as a way of making a living from it.
I’m interested because I’m trying to put a price on limited edition prints for a gallery in Bandon – http://inphotos.org/the-gallery-ica-launched-on-friday/
Charge too much and nobody will buy but too little and your work is devalued and you aren’t doing justice to yourself.
This sentence from that article above is very important:
But having defined a niche and committed to refining their photographic style, the Waldens laid the foundation for a new and profitable business model, based not on pricing or customer need or a season of the year, but on the perceived value of their work.
The rest is a great read and shows it’s as much about marketing as photography. I got to get my thinking cap on!