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Another price hike
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Liam2673 wrote:
“The sterling weakness was why I thought it was only the UK which were having the price rises. “
Since June, versus Yen, Sterling is down 36% and Euro is down 25% .
In simple terms, if they were making a camera for Y100 last year, and selling it for Y120 in the equivalent Euro and Sterling rates locally (a profit of Y20 in either country), then presently, the same Euro and Sterling prices are yielding Y95 and Y85 respectively, a loss of Y5 in ireland and Y15 in the UK. Hence they need to increase prices in Euro and Sterling terms.
I’m sure that they need to protect their margins, but 25% margin on zero sales is the same as 5% margin on zero sales – people just won’t buy unless they need to (or have won the lotto) at the moment. Just look at the threads here for selling equipment, most are marked with “price reduction” because nobody is buying even at good prices.
I have some things on my wish list but will wait until the are forced to drop the prices again
I just bought two lenses. Recession, sesshmession.
If I’d bought at the start of January or end of December I would have saved about 75 euros.
Guted schmuted.
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