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Business Card For Critique
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Look through your eyelashes [you need to squint your eyes of course :) ]
What do you see? Is it what you want the prospective client to see?
Dave (ex Graphic Designer)
More useful feedback folks. Thankyou.
I’m working on a few further revisions, having taken onboad everyone’s comments. I think I do prefer the typeface for the 3rd one myself – which is what I currently use. Other things I’ve thought about is changing the STEVEN HANNA to black and the PHOTOGRAPHY to grey, hence putting more emphasis on my name.I’ll post a few more mock-ups up once completed. Keep the feedback coming. It really is helping.
Steven
I’m not sure how ‘modern’ you design is. It looks a bit late 80s to me, a bit sterio typical ‘fashion photographer’, and bares little relation to the kind of photography you’ve listed (I have to ask why you’re pitching for weddings and landscapes and yet your web site mostly has motobikes on it).
I think you’ve realised it your self but the over all color balance is all over the place. The least relevent information sticks out and the text font is to heavy and conjested.
The details not quite right either. For instance the phone numbers aren’t formatted consistently. In the first two the kerning on the Capital letters is too wide. the email address is impersonal, where as the card is personal.
Fixing things up a bit…
OK that’s not going to win any awards for originality but the over all layout is more balanced. The text font (Gill Sans light) is in line with the size of the card, doesn’t compete with the ‘Steven Hanna’ for attention but isn’t overwelmed either. The ‘Steven Hanna’ heading is the uneque thing that identifies the the card when someone is looking for it so I’ve applied a spot colour. Over all I’ve gone for fonts that softern things up. The distressed heading (The King & Queen font avaiable from http://www.dafont.com) is reasonably trendy and, when used here, gives you a more natural style i.e. ‘fine art landscape’ rather than ‘neo-dada hairdresser’.
With a stripped down design like this, things like a sattin laminate or embossed lettering realy work well.
Business cards have two sides. Use one for style and one for info. With a simple layout like the above on one side printing a colourful image, like your photo of the blue bell wood, on the reverse make a nice contrast. Just having a strong solid colour on the reverse with ‘Steven Hanna’ in white or a pale tone would works as well.
Thanks rm – some useful advice and pointers that I intend to take on board when re-designing.
Thanks.Steven
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