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Photography business market????
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Hi Emma,
How did you offer the print for €5? Just curious, was it on leaflets? Anyway, don’t worry, as long as you tell people that your product normally costs (x) and that you are only doing ONE portrait for this price as a special opening offer, hpefully you can clear up any misunderstanding. I agree that it is better to charge more than less…it’s easier to drop your prices a small bit rather than increase.
How about if you tell people when you buy (x) amount, say 3 prints, then you get a 4th free. I’ve found it’s best to shoot as much variety as you can so that the customer has more choice; more inclined to buy more prints. Or maybe you could do a special offer on bigger canvas prints, and that way you’re still generating finances through your most popular product (prints)?
I find it helps when I explain the difference in quality of papers and products also, as you will find that alot of peole don’t really know the difference, so they pop into the local fuji shop and see a canvas print for a third the price a good quality canvas really costs. And they think you’re overcharging. I think we’re really back to basics here, selling your product in a personal way.
Hope you didn’t have too much negative feedback.
M.
Hi M and Em.
I noticed a photography franchise who seem to be expanding rapidly in the Norths shopping centres also 0ffering prints at €5, I’d imagine that people then purchase more products to make this viable, or perhaps they have so much uptake that a high turnaround makes a profit. Heres a thought, Maybe we could take the notion of bringing studios to peoples or community centres by getting mums to organise house parties giving the hosts free prints and charging other guests? A bit like Avon or tuppaware parties.One problem I always come across is that when I offer so many prints for a certain price and show people the choices in the proofing gallery, they normally always want all the other surplus prints for NOTHING!! they figure if the photos of their family are there anyhow then why do I not want to give it to them? Of course when they’re told they have to buy them they don’t get them. Recently I undertook some work for a shop and outlined in advance that they could have a set amount of photos for a set price but anything over this would have to pay another rate…I showed them 125 images in total, they were very pleased with result and after choosing the 25 blatantly asked if I could give them the rest!!!
I drew their attention to the agreement in as nice as way as possible and offered a reduced priced but got strong impression with the tone of their email that they were not too happy….needless to say they didn’t purchase any of the rest. Its very frustrating but I suppose I will have to re-look at my pricing.
“I find it helps when I explain the difference in quality of papers and products also, as you will find that alot of peole don’t really know the difference, so they pop into the local fuji shop and see a canvas print for a third the price a good quality canvas really costs. And they think you’re overcharging”.
[/color]Unfortunately it does seem that price over quality is a big factor.
I produce Giclee exhibition quality archive canvas hand stretched on gallery frames and finally varnished as part of our own photography packages but also for customers bringing in their own photo’s and artwork, we also work with photographers.
Great pains are taken to explain the quality of the product but we’re finding that as well as contending with a spate of photo to canvas businesses springing up all over the place and offering dare I say inferior products they are doing so at prices we can’t compete with. We have seen customers (including some photographers) are definately factoring price over quality, but on the plus side we are however starting to get a lot of returning customers, disappointed people bringing in work they bought or commissioned cheaper elsewhere to be re-stretched or if its their own art reproductions or photo reprinted completely, by the time they do this they would have been better of paying for our product in the first place. Ah well c’est la vie.
I’m just hoping people keep talking about Swine flu so they forget to talk about credit crunch!
Michella wrote:
Hi Emma,
How did you offer the print for €5? Just curious, was it on leaflets? Anyway, don’t worry, as long as you tell people that your product normally costs (x) and that you are only doing ONE portrait for this price as a special opening offer, hpefully you can clear up any misunderstanding. I agree that it is better to charge more than less…it’s easier to drop your prices a small bit rather than increase.
How about if you tell people when you buy (x) amount, say 3 prints, then you get a 4th free. I’ve found it’s best to shoot as much variety as you can so that the customer has more choice; more inclined to buy more prints. Or maybe you could do a special offer on bigger canvas prints, and that way you’re still generating finances through your most popular product (prints)?
I find it helps when I explain the difference in quality of papers and products also, as you will find that alot of peole don’t really know the difference, so they pop into the local fuji shop and see a canvas print for a third the price a good quality canvas really costs. And they think you’re overcharging. I think we’re really back to basics here, selling your product in a personal way.
Hope you didn’t have too much negative feedback.
M.
hi michella,
i havenot get chance to develop my business yet, the recession started. and then the big budget came out, great!! the business doesnot going anywhere. really wish this bloody recession going over soon.
emma
Bro wrote:
Hi M and Em.
I noticed a photography franchise who seem to be expanding rapidly in the Norths shopping centres also 0ffering prints at €5, I’d imagine that people then purchase more products to make this viable, or perhaps they have so much uptake that a high turnaround makes a profit. Heres a thought, Maybe we could take the notion of bringing studios to peoples or community centres by getting mums to organise house parties giving the hosts free prints and charging other guests? A bit like Avon or tuppaware parties.One problem I always come across is that when I offer so many prints for a certain price and show people the choices in the proofing gallery, they normally always want all the other surplus prints for NOTHING!! they figure if the photos of their family are there anyhow then why do I not want to give it to them? Of course when they’re told they have to buy them they don’t get them. Recently I undertook some work for a shop and outlined in advance that they could have a set amount of photos for a set price but anything over this would have to pay another rate…I showed them 125 images in total, they were very pleased with result and after choosing the 25 blatantly asked if I could give them the rest!!!
I drew their attention to the agreement in as nice as way as possible and offered a reduced priced but got strong impression with the tone of their email that they were not too happy….needless to say they didn’t purchase any of the rest. Its very frustrating but I suppose I will have to re-look at my pricing.
“I find it helps when I explain the difference in quality of papers and products also, as you will find that alot of peole don’t really know the difference, so they pop into the local fuji shop and see a canvas print for a third the price a good quality canvas really costs. And they think you’re overcharging”.
[/color]Unfortunately it does seem that price over quality is a big factor.
I produce Giclee exhibition quality archive canvas hand stretched on gallery frames and finally varnished as part of our own photography packages but also for customers bringing in their own photo’s and artwork, we also work with photographers.
Great pains are taken to explain the quality of the product but we’re finding that as well as contending with a spate of photo to canvas businesses springing up all over the place and offering dare I say inferior products they are doing so at prices we can’t compete with. We have seen customers (including some photographers) are definately factoring price over quality, but on the plus side we are however starting to get a lot of returning customers, disappointed people bringing in work they bought or commissioned cheaper elsewhere to be re-stretched or if its their own art reproductions or photo reprinted completely, by the time they do this they would have been better of paying for our product in the first place. Ah well c’est la vie.I’m just hoping people keep talking about Swine flu so they forget to talk about credit crunch!
hi Bro,
the price over quality is a big factor, it probably is for at moment.
to be honest, i learned from my photography business is that a lot of times business over photography, no business, no photography. my persional thoughts.
emmaMadeleineCalaidoWeber wrote:
well i see it like this: Everybody is watching his/her money and has problems to get tourist into the hotel…. BUT
The first logical thought is, to advertise any company or service.
MEANS: Clients FINALLY ( : start to look for quality to present their business or service in the best way but the old price calculation has to be adapted.
Then there shouldn’t be any problem to survive the poverty idea in the heads of people until the new balance is introduced!
Does it make sense to you?
EDIT: Baby or family portait or pet service is a business of luxury. People will order this with a good feeling about their amount of money but unfortunalty this will be the first service who will be ignored in harsh times. Wedding Photography is like a “rat”…it will survive every crises in the world with adapting the price quotation. Human beings are strongly conditioned about the magic of it ( : Ususally the freshly married couple would use the wedding photographer to take images of the first baby. So you may concider to enter that market….if you have the enthusiasm and love for it!
thanks for the new idea and advise.
what way is the best way to advertise? if it is not recession i would do a few days promtion in shopping center. just show off myself. developing the business. but now. not the right time.i would leave some my leaflet in the register office. see what happens.
thanks again.
emma
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