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Rugby is Hunky Dory
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Whatever you think of the ethics of the Hunky Dory advertising campaign the pictures are good, taken by Walter Iooss Jr
The billboards seem to causing quite a stir they don’t seem to have made there way to Cavan yethttp://hunkydorys.rubylithcms.com/get_behind_your_team/” onclick=”window.open(this.href);return false;
IRFU not happy http://www.irishrugby.ie/283_20710.php
IRFU Seeks Withdrawal Of Advertising Campaign
27 April 2010 2:37 pmBy Editor
The Irish Rugby Football Union has made contact, through its solicitors, with Largo Foods, the distributors of Hunky Dorys, and requested that they immediately withdraw the current advertising campaign, the strap line for which claims Hunky Dorys to be ‘Proud Sponsors of Irish Rugby.’
The Irish Rugby Football Union
The IRFU has today called for the withdrawal of a misleading advertising campaign
© IRFU
Padraig Power, the IRFU’s Commercial and Marketing Director, stated: “This advertising campaign is in very bad taste and one which the IRFU would not want to be associated with in any way.“Firstly, its blatant exploitation of women is tasteless and base, and quite simply unacceptable. Irish rugby has a strong family focus and would not tolerate any connection with such an approach.
“Secondly, the claim that the product is a ‘Proud Sponsor of Irish Rugby’ implies that the company is a significant sponsor of the game in this country, through the IRFU. This is absolutely untrue and a cynical ploy in an attempt to capitalise on the popularity of the game.
“By doing so, it has the potential to undermine the legitimate claims of the many genuine sponsors and supporters of Irish rugby whose investment has been a key element in the success of rugby at grassroots level throughout the country, and of our provincial and national squads.
“In addition to pursuing the immediate withdrawal of the campaign through legal means, we are also writing to the Advertising Standards Authority of Ireland bringing to their attention the misleading claims.
“We would hope that the management of Largo Foods would withdraw the campaign immediately.”
Here’s the link to the campaign….. http://www.hunkydorys.ie/kit_bag/
I certainly enjoy looking at the ads – pretty girls, a bit suggestive but no nudity.
Why shouldn’t girls be allowed to play and advertise rugby?
You didn’t hear an outcry when the coke ad was run – the one with the women ogling the topless man during their break. – what was the music it ran to – equally offensive if referenced to females. We just got on with enjoying life …
Anyway, Largo does sponsor a rugby club, so the statement is accurate, a bit like I drink Guinness and Guinness sponsor Irish Rugby, therefore I am a sponsor of Irish Rugby. Now, why haven’t my free tickets arrived …
Best adverts in years and we can thank FIOCON for posting them on the boards. :D
Soda
There is an in-depth discussion about this over on politics.ie,Although, I wouldn’t recommend anyone to sign up or get involved in what must be one of Ireland’s most vilest sites, a magnet for every racist, bigot and nutter you can think of!
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