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Stock photos fees
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I have come across this link to assist in pricing when providing a licence fee for the use of stock images & wonder what others think of it (American model).
http://photographersindex.com/stockprice.htm” onclick=”window.open(this.href);return false;
I have also made reference to the BUR assessment route (IOP/ British model), but find that what clients are willing to offer for image licencing falls way short of that which suggested by either of these methods.
Any views & suggestions welcome.gs wrote:
.. but find that what clients are willing to offer for image licencing falls way short of that which suggested by either of these methods.
Any views & suggestions welcome.It’s all about the ‘value to them’ – and that will be usually be determined by the amount of use they need (want).
So the 4 main things that will determine the fee are:
1. Number of images which they can use.
2. Media use.
3. Period of use.
4. Territory of use.Little use = Little value.
Greater use = Greater value… to them.So when negotiating the fee (known as a ‘Licence fee’ for the use of your images) it’s all down to those 4 things.
If you know your Base Rate fee is for ‘Standard use’ (BUR), then that would usually be your starting point, when negotiating any fee.But other than that, it’s just a matter of negotiating the fee as best you can – because all images are different and therefore not the same. Which means their value, in terms of use to the client, will be different too.
Most stock libraries will know this, so the figure they quote on-line, is like the ‘ideal fee’ in an ‘ideal world’. But they are obviously open to negotiation, because based on what they sell my images for, it’s usually nothing like what it should be.
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