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Unlimited use..
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I have a customer that is looking to buy several of my images for unlimited use including , there website, booklets, posters and flyers etc. None of the images they have requested have ever been printed and are basicly out of my edited stock images.
Any ideas of what i would charge for the like of this per image… i have a guide to limited license pricing but not unlimited use !
So far they have choosen 3 but are looking for more.
Please help !?!?
Ricky.
Hi Ricky
Without a lot more information it’s impossible to say – pick a number between 100 and 100,000.
It’s really your call – but you may want to say non-exclusive which would mean you could sell the images onto others.You have been at this a while !!! Going to have to sit down and work it all out. To be honest i havnt sold any stock images before only framed prints which sell at about £160/£250 and they are a totaly different matter !
How do i work out a BUR if i had that sorted i would be laughin but as i said i dont know what the average stock image rate would be ?
Great help by the way thanks :)
Ricky.
That’s an excellent insight you have provided there Ashley, thanks for that! Much appreciated!
Ashley wrote:
The Base Usage Rate (BUR) is your production costs for producing the image/s – and in your case it sounds like it’s around £160/£250 per image.
Forgive me if I’m being pedantic here, but does it make sense to base one’s BUR on what one sells a framed print for? Or, in other words, should the BUR include the cost of producing a finished print rather than the cost of producing the image? What’s the difference between an image and a print, I hear people ask? Well, to me a print is simply the physical manifestation of an image on paper. Like other intellectual property, it doesn’t actually come into existence until it is produced on paper, or electronic media, but there is obviously still a production cost associated with it. Maybe I’m just splitting hairs, I don’t know and in fairness, you have addressed this issue by referring to the list of items you use in your spreadsheet to calculate the BUR.
When I was in the stock industry we regularly got request for ‘unlimited use’
It really all depends on how big the company is and what it’s worth to them.
My Agent in America sold a picture of mine ten years ago for 15,000 dollars (but didn’t pay me for it !)
I always figured that ten times the fee for say – an ad in a daily paper or major magazine was reasonable.
I don’t think I’d sell unlimited exclusive use (the EXCLUSIVE is important) for under 2 to 3 thousand dollars…
One tactic I used to use was to throw the ball to the customer and ask them what they had budgeted for the picture use…
Hope that helps
KeithWhen quoting for unlimited exclusive use don’t forget that Corbis charged Microsoft 132,000 $ for the photo that came up as the start of Windows….
All major companies do include a budget for photography – some are more realistic than others.
KeithAshley’s list is excellent
I use a spread sheet to work it all out.
The things one needs to take into account are as follows:1. Pre production time
2. Photography time
3. Post production time
4. Travel Time
5. Retouching
6. Crew / Assistant
7. Stylist / Hair / Make-up
8. DVD & back-up
9. Prints / Contact sheets
10. Insurance
11. Location / Studio fee
12. Props, Wardrobe
13. Rentals
14. Sets / Expendable
15. Courier / P&P
16. Actors / Models
17. Travel / Fuel
18. MiscellaneousAnd I wish I had that years ago !
One more thing to take into account is how long they are going to use the picture.
There are still clients in UK and America using pictures they bought 20 or 30 years ago.
Yep they are a bit dated but things like the Statue of Liberty or Big Ben are still valid
(I took those on Kodachrome 120 which are still looking great even now !)
Keith
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