I am only starting to get into photography and I have to say I find Berminghams brilliant to deal with. I was looking for a good lens and spent a long time discussing it with one of the sales assistants. He asked me plenty of questions, but only to find out what i wanted to photgraph, he then gave advised me to buy the products most suitable but a lot cheaper that i had originally intended to spend. Like Paddy Barker says the worst thing a camera shop can do is sell someone, especially a novice , something they don`t need .