Photoshop has a Merge to HDR feature – from the file menu, select automate, then merge to HDR. I haven’t been able to replicate what Photomatrix does but I think you would need to try the shadowhighlight tool on the image->adjustments menu.
The first was done in a lightbox with flash fired from above, the second two were just on a kitchen table and I used flash with a bounce card attached to the flash